public information – Public Relations

Emergency Response: Streamlining Public Information

People walk around an incident command post set up in a field looking at maps. Wildfire smoke is seen in the distance and yurts are set up behind the people.

This content emphasizes the importance of public information management during disasters, drawing lessons from the COVID-19 pandemic. It highlights the need for proper planning, identifying lead agencies, and ensuring clear communication among entities. Key recommendations include establishing contacts, a notification system for public information officers, and proactive information sharing to prevent misinformation.

Understanding Communications: Key Strategies for Organizations

Picture of a crowd and Governor being briefed on a wildfire in front of a huge map of the fire.

The communication landscape can be complex and often overwhelms organizations. It encompasses public relations, media relations, and marketing communications, each serving distinct purposes. Many organizations misidentify their communication needs. Employing a communication professional or consultant can enhance outreach strategies, ensuring more effective storytelling and crisis management, tailored to budget and size.